Case Study – Comanche County Memorial Hospital

Overview

Comanche County Memorial Hospital offers award-winning care in the heart of Lawton Oklahoma. The 265-bed regional referral center offers medical services in virtually every specialty. CCMH credits its success to the spirit of human kindness from the citizens of Comanche County and to the vision and leadership of people too numerous to name.

The CCMH Foundation holds a fundraiser each year known as the Starlight Fundraiser, which highlights and benefits their Level II Neonatal Intensive Care Unit, and Children’s Starlight Unit. Proceeds from this fundraiser support technology, equipment, and capital projects as needed.

Mission

When CCMH reached out to us for our services, their mission was simple: inform the people of Southwest Oklahoma that they can trust a medical group such as CCMH and receive great care.

A company the size of CCMH already had a wonderful and successful marketing team established, however, we were called to offer assistance with a majority of their digital marketing and a variety of other project requests. From website management and social media management to shooting commercials and photography services, we’ve been able to create, design, and strategize marketing campaigns that fit their needs.

Transformation

We meet our clients where they are in their business journey. Here is where we started with this client.



65%

Website Bounce Rate.



Less than 10k/month

Website Users



6k followers

Facebook followers before 2020



Less than 50 people/per post

Social Media Reach



Blogging

We assisted CCMH’s Marketing Team with weekly blogging to increase our SEO & Site Traffic efforts, social media management, digital advertising, print marketing, graphic design elements at their request and more.



COVID

When COVID hit, our team worked overtime to ensure CCMH had the materials and messages to convey to their patients about the recent news and changes coming to the hospital. We helped them get the word out about new developments in a very quick turnaround time. We released multiple digital assets on social media and their website and adjusted for the new conditions.