Hello savvy marketers! As we dive into the world of web design in 2024, we need to be on top of our game. As the digital scene constantly changes, the secret to delivering successful websites is to not only look amazing, but give the end users an awesome experience....
About Light Alive
Harnessing the Power of Emotional Connections
Hey there, fellow readers! Today, let's dive into the world of emotional marketing and uncover the secret behind transforming one-time buyers into devoted brand enthusiasts. It's not just about selling a product; it's about creating a genuine connection that goes...
Ring in the New Year with a Marketing Makeover
Are you ready to kick off the new year with a bang? 🎉 Most businesses are dusting off their marketing strategies and gearing up for a fresh start. Trying to find some new ideas for growth and transformation. And what better way to do that than with a marketing...
Avoid Lawsuits: Your Guide to ADA Compliance for Websites
One of every business owners’ biggest nightmare is to get sued. Financially, it can be detrimental to your business, but you also have to deal with a huge headache on top of running your business! Lately we have noticed a trending rise in lawsuits against businesses...
Is AI Killing Marketing Jobs?
The world of marketing has faced significant disruption because of AI. In recent years, the rise of artificial intelligence (AI) has sparked several discussions and debates across various industries. With the arrival of AI-powered tools and technologies, many have...
Feeling Frustrated with Your Social Media?
Are you tired of feeling like a small fish in a vast ocean of social media? Want to make waves and increase your online presence? Whether you're a small business owner, an aspiring influencer, or simply someone looking to connect with others, we’ve got some tips and...
What is a StoryBrand Website?
You’ve seen us talk a lot about StoryBrand. What can we say, we love StoryBrand. Especially when it comes to websites. Your website is often the first impression a customer has about your business. We’ve put together a guide explaining what makes a StoryBrand website....
Why Social Media is Important for Your Business
Do you have a limited budget? Not sure how to spend it on marketing? Marketing can be expensive and it's hard to know where to spend your money for the best exposure. Social media is the perfect solution. One of the key advantages of utilizing social media is its...
Why Branding Matters: Building Trust and Loyalty with Your Customers
I'm sure you know what the BMW logo looks like. It's a commonly seen icon when you are in traffic. When you think about what their brand stands for, the first thing that likely comes to mind is luxury. It may also make you think of good quality, great design, and an...
Things Your English Teachers Were Right About and How It Helps Your SEO Content
You probably sat in class when you were in high school listening to your English teacher talk about things like sentence structure, following an outline for essays, or even the use of ‘fluff’ words. As it turns out, your English teacher was correct and we should all...