You’ve probably heard our team talk about how Angel is a StoryBrand Certified Guide. If not, now you know! But what is StoryBrand? How does it help your business? Keep reading to learn more about StoryBrand, its framework, and how you can transform your business in...
About Light Alive
What Makes Marketing Worth It?
As a business owner, sometimes it feels as if you have a non-stop flow of cash coming out of your business but not enough flowing back in. Marketing your business is a continuous effort that your business should invest in, but for some, it can be hard to justify...
2023 Social Media Predictions
We’re approaching the end of yet another year and from TikTok trending videos to Twitter’s recent fiasco, it’s been a chaotic year in the social media industry. It’s important to stay informed about the ever-evolving industry because everyone, including your customers...
How Do I Make My Brand Colors Work for Me?
As consumers, how we feel about brands means more to us than what we think about them. Think about some of the brands you love and how they make you feel. What is it about their branding that makes you feel that way? And also….what even is branding? What is...
Networking in the Post-Covid Era
Networking in the Post-Covid Era In 2020, we grew accustomed to distancing. We stayed home, joined meetings via zoom, and stayed 6 feet away from each other whenever necessary. In 2021, as the world began opening up again, we still were used to the long quarantine...
WHERE DID EVERYBODY GO?: How Businesses Can Survive Social Media Fatigue
The last few years have been interesting to say the least. First, our minds reeled as we processed the reality of experiencing a pandemic, certainly something most of us never dreamed we would live through. We sheltered in place, we did our best to not get sick, we...
SSL Certificates
What is an SSL? That extra ‘s’ you notice in HTTPS, quite simply means that your connection to that website is secure and encrypted. The technology that powers this connection is called SSL , which stands for “Secure Sockets Layer.” An SSL certificate is a digital...
I Don’t Want to Do This: 30 Questions to Conquer the Daunting Task of Writing Your Website Content
Many of us on our team LOVE writing. It’s ok, we know you think we are nerds. We agree, and we don’t mind! However, we have found that the majority of our clients don’t like to write. This isn’t a problem for us at all except for one thing: We HAVE to have client...
Successful Branding for Businesses
By Tonia Marie, Multimedia Designer Branding should be an essential component for your marketing strategy. With a successful branding strategy, your audience will know your brand, company, social media, and your website. Whether it’s a post on social media, a...
Benefits of Social Media for your Business
By Kaitlyn Keeler, Marketing Specialist Is your business utilizing social media? Even if you don’t personally enjoy being on social media, it's incredibly important that your business has a social media presence. From a social media specialist's perspective, it...