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Technology progresses rapidly these days. On one hand, this is a good thing. On the other, it can be frustrating for businesses to try to keep up. Web design especially should not be something you look at as a one time, over and done project. Every few years, it is a...
Ever since Facebook gave us the ability to share the posts of others, it seems like their algorithm is forever changing and getting smarter than ever. For example, if you do a Google search for a new car, you are probably surprised how quickly ads for new cars appear...
So you start a new business, and you get a website built. Then, you are looking on a registrar site to register your domain (the name of your website) such as GoDaddy.com or BlueHost.com. You are shocked to discover the domain you want costs thousands of dollars. This...
Choosing a domain name for your website is a small but important detail. If you’re not very tech-savvy, let us begin by explaining what a domain is. To put it simply, a domain is the name of your website. It is the words or phrases plus “.com”. Sometimes domains may...
We understand the feelings that many of our clients have about social media. It can be frustrating and time consuming to keep up with ever-changing social media trends. Social media is critical to the health of your business though, with around 80% of consumers...
One of the biggest reasons businesses fail is a marketing problem: not reaching customers and not knowing why. Sometimes businesses fall into a trap of approaching marketing as trying to market to everyone and not a certain target market. The simple fact is if you...
Here at Light Alive, we are passionate about seeing businesses grow and succeed. As a small business ourselves, we are especially fond of our clients who own small businesses too. When you own a small but thriving business, it feels as if you are going through...
It may surprise you to read this on our blog, but you can run a business without much marketing. Many people over the centuries have made a living owning a business where they never invested one dime in a single advertisement, flyer, commercial, or website. Even...
If you do a web search of logos, you might be surprised at how many logos you recognize. There are probably hundreds of national and local brands you can identify simply from their logos. It may not seem all that important if you are a small business owner, but your...
Love it or hate it, if you are a business owner sales is an important part of your business. However, we can get so wrapped up in stressing about sales that we easily go about them the wrong way. What if you could love sales? What if you could actually throw...