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As a business owner, sometimes it feels as if you have a non-stop flow of cash coming out of your business but not enough flowing back in. Marketing your business is a continuous effort that your business should invest in, but for some, it can be hard to justify...
We’re approaching the end of yet another year and from TikTok trending videos to Twitter’s recent fiasco, it’s been a chaotic year in the social media industry. It’s important to stay informed about the ever-evolving industry because everyone, including your customers...
As consumers, how we feel about brands means more to us than what we think about them. Think about some of the brands you love and how they make you feel. What is it about their branding that makes you feel that way? And also….what even is branding? What is...
Networking in the Post-Covid Era In 2020, we grew accustomed to distancing. We stayed home, joined meetings via zoom, and stayed 6 feet away from each other whenever necessary. In 2021, as the world began opening up again, we still were used to the long quarantine...
The last few years have been interesting to say the least. First, our minds reeled as we processed the reality of experiencing a pandemic, certainly something most of us never dreamed we would live through. We sheltered in place, we did our best to not get sick, we...
What is an SSL? That extra ‘s’ you notice in HTTPS, quite simply means that your connection to that website is secure and encrypted. The technology that powers this connection is called SSL , which stands for “Secure Sockets Layer.” An SSL certificate is a digital...
Many of us on our team LOVE writing. It’s ok, we know you think we are nerds. We agree, and we don’t mind! However, we have found that the majority of our clients don’t like to write. This isn’t a problem for us at all except for one thing: We HAVE to have client...
By Tonia Marie, Multimedia Designer Branding should be an essential component for your marketing strategy. With a successful branding strategy, your audience will know your brand, company, social media, and your website. Whether it’s a post on social media, a...
By Kaitlyn Keeler, Marketing Specialist Is your business utilizing social media? Even if you don’t personally enjoy being on social media, it's incredibly important that your business has a social media presence. From a social media specialist's perspective, it...
By Heather Murr, Project Manager If you have ever had a conversation with me outside of business, you might know that it doesn’t take me long to venture into true crime topics. I am a huge fan. I try not to let my conversations go there too quickly because I...